BY KRISTINE OWRAMBLOOMBERG
Cannabis sales grew 15 percent in the lead-up to Christmas 2018 compared with the week before, according to U.S. data from cannabis analytics firm Headset. The increase was most dramatic in edibles, where all segments saw sales grow by more than 30 percent. Chocolate sales increased 41 percent, while cookie sales were up about 50 percent.
It’s “a lot of the same sweet treats we’re used to during the holidays,” Headset said in a December report. “Santa has probably gotten some very special cookies for his troubles these past few years.”
Cannabis beverages also saw a sales increase on par with that in edibles, possibly because people are “replacing their nog with five-milligram sodas,” or it could be evidence that “non-drinking cannabis consumers are gravitating towards beverages in situations that involve a lot of social pressure to drink alcohol,” Headset said.
“The Christmas season is still a bit of an enigma for the cannabis industry, it seems,” the report said. “While there is evidence that cannabis products are being given as gifts, there isn’t quite enough to say it’s a mainstream Christmas gift yet.”
However, holiday marketing shouldn’t be overlooked as cannabis becomes more mainstream. “It’s conceivable that a top-shelf vape cartridge could become a gift item in the same way a bottle of scotch is,” Headset said.
Read more from the souce: PressHerald.com