by Tom Angell
During a conversation hosted by The Texas Tribune, an audience member asked John Mackey whether his company would consider selling “alternative proteins” such as insects. Mackey said yes, and then, unprompted, he brought up marijuana.
The moderator asked Mackey which product he thought Whole Foods would start selling first: “bugs or pot brownies?”
“I am pro-choice, favor legalizing gay marriages, protecting our environment, enforcing strict animal welfare protection laws (I’ve been an ethical vegan for 10 years), marijuana legalization, having a welfare safety net for our poorest or disabled citizens, and a radically reduced defense budget and military presence around the world,” he said at the time.
It would also seem to make good business sense generally for Whole Foods to plan an entry into the cannabis business. Perhaps that’s why the company, which was acquired by Amazon in 2017, recently enlisted a “seasoned trend-spotter” to make predictions about the hottest items for 2019, and hemp products made the top-10 list.
“Hemp hearts, seeds, and oils are nothing new to food and body care lovers — they’re in everything from waffle mix to dried pastas,” the company wrote on its website. “But a new interest in the potential benefits stemming from other parts of hemp plants has many brands looking to explore the booming cannabis biz.”
And while it will take some further legislative changes before Whole Foods is comfortable selling marijuana products, the passage of the 2018 Farm Bill, which legalized industrial hemp, could at least open the door for hemp-derived CBD products to be sold down the line.
The commissioner of the Food and Drug Administration announced this week that the agency will be holding listening sessions later this year as it mulls over “alternative” pathways to allow for the inclusion of hemp-derived CBD in food products and dietary supplements.
Read more from the source: BostonGlobe.com
PHOTO DANIA MAXWELL/BLOOMBERG